Kids of STEEL

Instilling lifelong, healthy habits in kids.

Kids of STEEL is an exercise and nutrition program designed to motivate children to pursue quality nutrition and an active lifestyle by incorporating exercise and healthy eating habits into their daily routine. 

During a four-month training period children will earn miles to run the equivalent of a full marathon (26.2 miles) and taste new fruits, vegetables, beans and nuts along the way. Kids of STEEL culminates in one of two optional runs (both held on the Saturday of marathon weekend):

  1. The Toyota of Pittsburgh Kids Marathon is a one mile fun run (not timed) for children to run with family and friends; or  
  2. The UPMC Health Plan/UMPC Sports Medicine Pittsburgh 5K Run, for more advanced runners. 

Students completing the Kids of STEEL program receive a finishers prize, and students who participate in the kids marathon (or 5K) receive a finishers medal, shirt and goody bag.

Kids of STEEL has over 125 schools/sites (approximately 6,000 kids) participating from 10 different counties in 2015. Each participating school has a designated program coordinator who receives a full training manual on how to execute the program, as well as monthly e-newsletters with updates to the program, and helpful nutrition and exercise ideas. 

During the training period, Kids of STEEL schools have the opportunity to take part in fun interactive contests such as:

  • Tasting Contest where KOS students can win an in-school food tasting
  • Pen Pal Contest where KOS classrooms can become pen pals with a professional runner from our American Development Program

Kids of STEEL can be done as an individual or as part of a school or organization.  If you are interested in signing up your school or organization, please contact us at

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