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Posted: Tuesday, May 7, 2019Pittsburgh Kids of Steel Benefit from Darren Rovell and Brooks Running

UPMC Health Plan Pittsburgh Half Marathon
Funds from the #BettingOnRovell campaign will help to motivate even more kids and families in the region to get moving together
PITTSBURGH, PA – The 11th DICK’S Sporting Goods Pittsburgh Marathon weekend of events wasn’t just another race for sports business analyst Darren Rovell. He was on a mission ― a mission to raise funds for Kids of Steel, P3R’s free youth program that gets more than 7,000 kids and their families moving during marathon season.
For every runner he passed while running the UPMC Health Plan Pittsburgh Half Marathon on Sunday, May 5, Brooks Running committed to donate $1.00 to the Kids of Steel youth program. Plus, race participants were encouraged to up the ante with a pledge of $0.01 or more for every runner Rovell passed in Pittsburgh. Rovell and his team of runners averaged a pace of 9:54 per mile to pass 6,976 half marathon participants and raise a total of $8,524.32 for Kids of Steel.
“We started in dead last at the Pittsburgh Half Marathon, and our goal was to pass as many runners as we could,” said Rovell. “I was doing work and passing people, but I only had encouragement along the way, minus that one guy who tried to hold me back from passing.”
By betting on Rovell, Brooks Running and other supporters will make it possible for P3R to help more area schools with race day transportation funding, shoes for kids in need, and grants for physical education programs and cross country and track teams.
“Congratulations to Darren Rovell for finishing the UPMC Health Plan Pittsburgh Half Marathon, passing 6,976 fellow runners along the way,” said Troy Schooley, P3R Senior Vice President of Partnerships and Sales. “We are thrilled he chose to run Pittsburgh and dedicate his race to the Kids of Steel youth program to get local kids on the right track with physical activity and nutrition.”
Rovell was not only excited to support the Kids of Steel program, but also to experience race day in Pittsburgh. “So many people talk about the course and its challenges when speaking about the Pittsburgh half marathon or marathon, but what makes the race are the people,” said Rovell, Senior Producer for The Action Network. “This race, for me, represented hard, gritty, blue collar Pittsburgh. People full of guts, but also some of the most friendly people.”
During the race, Rovell met local runners such as Eli Carr, 13, who ran and finished the race in honor of his mom Carolyn, who passed away from cancer in November. He also witnessed first-time marathoner Matt Scoletti and Alan Hausman from the Tree of Life Synagogue embrace at the finish line. Scoletti ran his first marathon wearing an 11-pound vest in memory of the 11 members of the temple that died in the shooting.
Run by P3R, the DICK’S Sporting Goods Pittsburgh Marathon weekend of events annually attracts nearly 40,000 runners, including a record 6,700 kids from 145 Kids of Steel sites throughout 12 counties in 2019. For more information, go to
About Kids of Steel
Kids of Steel is a free training program that motivates kids and families at more than 145 sites throughout 12 counties to get moving and make healthier food choices. During training, participants will complete 25 miles of physical activity at school, during a before or after school program or at home with their families. P3R celebrates the achievements of kids, coaches and families by bringing everyone together to finish the last mile at the Pittsburgh Kids Marathon on Saturday, May 4. Since the program’s inception in 2011, more than 35,000 children in the tri-state area have learned what it takes to be a Kid of STEEL. Learn more at
FACEBOOK: Kidsofsteel TWITTER: KidsofsteelPGH          INSTAGRAM: KidsofsteelPGH
About P3R (Pittsburgh Three Rivers Marathon, Inc.)
P3R is a nonprofit organization that is passionate about promoting a love of running and enhancing community access to health & fitness education and activities. Best known for organizing the acclaimed annual DICK’S Sporting Goods Pittsburgh Marathon, we also manage a variety of other high-quality races, events, and health and fitness programs throughout the Pittsburgh region. While many of our races attract some of the nation’s highest-profile professional athletes, we offer activities for all ages and ability levels. The only criterion for participation is a desire to be happy, healthy and active! Read more at
FACEBOOK: P3Revents TWITTER: @P3REvents          INSTAGRAM: P3REvents